With $87.5 billion revenue, fitness is one of the fastest growing industries right now. People are becoming more conscious about their health than ever. As this change is making our generations healthier, we just cannot ignore a great business opportunity.
As fitness is becoming a passion for the audience, it opens a huge gate to sell fitness related products like nutrition, gym equipment, yoga products, or meditation guides.
There’s a lot you can do here!
If this idea has crossed your mind, this is the right spot for you. In this article, we’ll be discussing the three most crucial things you need to start an online fitness and nutrition store.
1. Choose The Target Audience
It is extremely essential to pick the target audience before thinking about opening an online fitness store. Choosing the target audience will help you in selecting the right products, and also help you in designing a full-proof marketing strategy.
There are various segments in this niche, and target market can be divided based on their interests. Here are some of the target markets you can aim:
- Body & Muscle Building
- Weight Loss & Obesity
- Herbal Products
- Hair & Skin Care
- Fitness Apparels/Outfits
- Yoga & Meditation
Your future store can sell products of any of these categories or a combination of multiple.
If you choose to go with Body & Muscle Building, you will be selling various kinds of products like Proteins, Fat burners, Vitamins, Mass gainers, Carbs, Gym equipment, Weight gainers, Amino acids, Snacks & Energy bars, Supplements, etc.
Weight Loss category also contains a lot of potential products. You can sell Fat burners, Vinegar, Herbs for weight management, Green tea, Low-calorie meals, etc.
For health care, you can offer various products on diabetes, Joint/bone pain, Immunity vitamins, Digestive products, Brain & memory products, Sexual health products, Pregnancy products, etc.
As we know, the passionate crowd for gyming is constantly increasing, and this crowd prefers to dress exclusively for the gym. There’s a huge demand for fitness outfits and apparels right now. You can sell t-shirts, shorts, shoes, carry bag, water bottles, protein shakers, speedos, caps, gloves, activity trackers, backpacks, etc.
Yoga and Meditation are two important & ancient methods when it comes to wellness. You can provide yoga mats, yoga bricks, yoga pants & accessories, ropes, straps, bolsters, gloves, meditation guides, etc.
So, as we can see, choosing the target audience can help you pick the right products. You have to invest time in choosing the brands that you want to sell. You have to contact the suppliers and make necessary agreements.
This will also help you in designing the marketing strategy. You would be knowing the exact marketing activities, channels, and platforms to pursue.
2. Pick the Right eCommerce Platform & Create an Online Store
It is intimidating to choose from eCommerce platforms because there are so many great options available in the market.
For a small business or a startup, you can go with Wix, Squarespace, or Volution. For a medium sized business or an enterprise, 3dcart, Lightspeed, PrestaShop would be some fine options. And for a large scale business, Magento and WooCommerce would be a great fit.
BigCommerce and Shopify are the only two eCommerce platforms that are suitable for all three types of business. With minimal and user-friendly themes and customer-centric interface, these two platforms have seen tremendous growth in the past couple of years. BigCommerce themes & Shopify templates come in a lot of variety. Themes are designed to keep the visitors engaged and give the best buying experience.
Regardless of which eCommerce platform you choose, there are a couple of things you need to take care to make purchase process easy for customers:
- Keep your products well-categorized, so customers can find the right products easily. Also, include breadcrumb to show product paths.
- Include various sorting and filtering options, so customers can find the right product from the mass.
- Include relevant banners on the homepage, category & subcategory pages to showcase the latest offers, deals, discounts, notifications, news, etc.
- Make sure the customers don’t face any trouble in the purchase process. Allow customers for easy/one-page checkout to shorten the entire shopping process.
- Add relevant buttons on product card like Add to Cart, Product Comparison, Wishlist.
- Keep common elements easily visible to customers like the profile menu, Login button, Cart in the header section.
- Make sure you add valuable content to every product page. This helps customers to read detail about the product to make an informed decision. Customer reviews is another great way to add valuable content to the page and achieve authenticity. Plus, content is a big part of SEO, so relevant content is always advisable for organic rankings.
- Always add contact details in your store to showcase your brand’s authenticity.
- Blogging is a great way to get new traffic and share various subject related to your niche. Fitness blogs are very famous compared to other blogs, so you can get a lot of new reader base.
3. Design A Marketing Plan
Before starting an online fitness store, it is important to design a marketing plan, so you can instantly start promoting products on various channels. You also have to figure out a budget of marketing, so you can figure out the channels and its marketing intensity.
For any fitness & nutrition online store, Search Engine and Social Media would be the two important sources of relevant traffic.
For search engines, your highest priority should be Search Engine Optimization (SEO.) It is the process of optimizing your pages for visitors and searches bots, to rank higher on relevant queries on engines like Google, Bing, or Yahoo.
Social media is another great source of relevant traffic for an online fitness store. Platforms like Facebook and Instagram can be excellent choices for this purpose. Facebook allows you to open a shop within itself, so you can add significant products and increase the chances of sales. Instagram (now a Facebook product,) allows you to fetch product packages directly from your FB Shop. So, you can tag products on Instagram photos and redirect visitors to your online store. Health & Fitness is one of the top 5 profitable niches for Instagram, so there’s a massive opportunity for you.
Both of these channels have paid promotion options.
On search engines like Google or Bing, you can display your products via paid advertisements (PPC), that can drive quick traffic to your store. On Facebook, you can increase your followership by boosting your content. You can also promote your profile to a designated audience and increase exposure. For Instagram, you can directly promote products to a massive audience. Plus, there are other paid options to increase followers, and brand building as well.
To sum up, designing your marketing strategy is an important part. To be honest, most of the eCommerce stores cannot find its way to the top because of poor marketing plans.
In each of these steps, you’ll be needing external help. To build a stunning store, you might have to take help from an eCommerce development agency. For SEO & marketing, you might need experts that understand the niche of fitness very well. Make sure you do enough research before you final agencies for both of these tasks.